‘The Open Shoe Box’ became our design theme and became our central thought while designing every brand element. At the retail point we kept the brand story consistent but looked at it from a behavioral lens too.
A shoe lover looks at the world in a different way. He looks at the shoe first. We tried to tap this insight and engage the customer. A simple thought- what if we created an outlet where the customer didn’t just look at the shoe first but only looked at the shoe. With this philosophy emerged the design of our monochrome outlet that made everything else invisible in the outlet, other than the shoe of course.
